Tenet Health is a nationwide health system and platform with three areas of business — hospitals, physicians, and surgery centers. Through word of mouth, they came to LSK in search of help with strategic creative. At Banowetz + Co., we created an awareness campaign that encourages consumers to reach for a healthier lifestyle and promotes the benefits of bariatric surgery and weight loss procedures. Visually, the design incorporates a combination of vibrant imagery and empowering, body-positive messaging.