Sloane’s Corner

Branding/Identity

(Executed while employed at Banowetz + Co.)

Named for the client’s youngest daughter, Sloane’s Corner is a new breakfast, lunch, dinner, and cocktail destination at the base of the Trammell Crowe Center in the arts district of downtown Dallas. The branding packaging features script lettering as an homage to young Sloane and the cursive we all learned in primary school. The accompanying graphics — abstract paint marks — are again a reference to Sloane, the art we all made as children, and the Dallas arts district.