Upon purchasing a Subaru dealership, Ewing Automotive Group requested a campaign to announce their new venture. Having friends with Subarus made writing this campaign a breeze. Case in point — many of the headlines are things friends have said in reference to their cars. To keep attention on the dealership, we created a bold typographic campaign with patterns and imagery that reference the Subaru lifestyle — a camp blanket, ripstop tent fabric, and fall leaves.
