CADD (Contemporary Art Dealers of Dallas)

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Branding/Identity

(Executed while employed at Banowetz + Co.)

Through a personal friendship, the Contemporary Art Dealers of Dallas (CADD) approached LSK in search of an aesthetic update. CADD is a non-profit organization that promotes contemporary art in Dallas and represents eleven contemporary art galleries. Like art, the fluid logo system is designed to be interpreted in various ways and, whether presented as a wordmark or an acronym, works in any application through minimal yet iconic letterforms.